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Copywriting planning

Recruitment category: brand
Job nature: copywriting planning
Location: Nanshan, Shenzhen
Salary: face to face
Recruitment: 1
Release time: April 4, 2018
Education requirements: junior college or above
Language requirements: Unlimited

Job description

1. Responsible for the daily content writing and operation of official website, wechat and other platforms; Responsible for the planning, creativity, implementation, operation, reporting and summary of official website and wechat activity scheme;

2. Responsible for the planning of tmall and Jingdong marketing programs, including activity planning, marketing promotion, activity copywriting, activity page planning, etc;

3. According to the marketing needs, independent writing of monographs and various marketing plans can effectively tap the product highlights and selling points, improve the conversion rate, and follow up the summary after the special topic is launched;

4. Organize and participate in team discussion, be able to independently complete the store positioning, strategy structure, information planning and copywriting of each page;
5. Analyze online marketing activities of competitors of the same kind; Mining and analyzing the visiting habits and demands to provide feedback for store positioning and product development direction.

Job requirements

1. College degree or above, more than 2 years of e-commerce copywriting experience, marketing planning, new media operation, language and literature experience is preferred;
2. Strong insight, communication, proposal, language and writing skills
3. Flexible mind, clear thinking, strong planning and editing ability, be able to accurately grasp the product highlights, with appropriate text expression ability;

4. Have the sense of innovation and be able to complete the writing of large-scale activity planning.
Please bring your work with you during the interview

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